SubjectsAgricultural Extension and Communication

Agricultural Extension and Communication

Communication and extension methodologies in agriculture

15 topics 138 lessons

Foundations, Philosophy, and Objectives of Agricultural Extension

Build the vocabulary, philosophy, ethical boundaries, objectives, and core reasoning needed before you study methods, communication, program planning, or adoption.

9 lessons

Defining Extension, Agricultural Extension, and Agricultural Communication

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TOS Alignment

C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.
E.1.1: Apply the elements of communication process in designing effective communication strategies.
E.1.2: Analyze the role of effective feedback mechanisms within the communication process.

Core Extension Terminology and International Meanings

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TOS Alignment

B.1.1: Apply the approaches in agricultural extension.
B.2.1: Analyze the various extension methods and techniques used in different contexts.
B.2.2: Assess the effectiveness of agricultural extension methods and techniques.
C.1.1: Explain the primary responsibilities of an agricultural extension worker.
D.1.1: Describe the key characteristics of modern agricultural technologies.
D.1.2: Explain the categories of agricultural technologies.
F.1.1: Apply diffusion theories and models in determining adoption patterns.
F.1.2: Analyze the stages in the diffusion and adoption processes.

Philosophy, Beliefs, Values, and Ethics of Extension

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TOS Alignment

C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.
H.1.2: Apply theory, methods, and principles in adult education.

Principles of Agricultural Extension

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TOS Alignment

C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.

Purposes and Paradigms of Agricultural Extension

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TOS Alignment

B.1.1: Apply the approaches in agricultural extension.
C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.

Dimensions of Agricultural Extension

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TOS Alignment

D.1.1: Describe the key characteristics of modern agricultural technologies.
E.1.2: Analyze the role of effective feedback mechanisms within the communication process.

Methods of Influencing Human Behavior

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TOS Alignment

C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.

Historical Development and Philippine Extension Context

Trace how extension developed from early knowledge sharing to modern public, university, local government, and pluralistic extension systems.

8 lessons

Regionalization, ATI, Devolution, and AFMA

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TOS Alignment

A.2.1: Describe significant historical events related to agricultural extension in the Philippines.
A.2.2: Describe local policies and legal mandates related to agricultural extension.

Adult Education, Andragogy, and Learning Design

Explain how adults learn and how extension workers convert adult learning theory into practical farm and community education.

8 lessons

Knowles Andragogical Model

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TOS Alignment

H.1.1: Distinguish principles of andragogy from pedagogy.
H.2.1: Explain key components and principles of andragogical teaching and learning models.
H.2.2: Apply andragogy models in implementing adult education programs.

Behaviorism, Cognitivism, and Constructivism

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TOS Alignment

H.1.2: Apply theory, methods, and principles in adult education.
H.2.1: Explain key components and principles of andragogical teaching and learning models.
H.2.2: Apply andragogy models in implementing adult education programs.

Experiential, Social, Transformative, and Situated Learning

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TOS Alignment

H.1.2: Apply theory, methods, and principles in adult education.
H.2.1: Explain key components and principles of andragogical teaching and learning models.
H.2.2: Apply andragogy models in implementing adult education programs.

Communication Foundations and Elements

Build precise understanding of communication elements, meaning, feedback, and effects so you can diagnose why agricultural messages succeed or fail.

9 lessons

Feedback, Response, and Communication Effects

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TOS Alignment

E.1.1: Apply the elements of communication process in designing effective communication strategies.
E.1.2: Analyze the role of effective feedback mechanisms within the communication process.

Communication Models, Strategies, and Materials

Use communication models and strategy tools to plan, compare, and evaluate agricultural messages for diverse farming communities.

9 lessons

Shannon and Weaver Information Model

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TOS Alignment

E.2.1: Utilize models of communication for diverse farming communities.
E.2.2: Analyze effectiveness of communication models in conveying agricultural concepts to farmers.

Berlo SMCR Model

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TOS Alignment

E.2.1: Utilize models of communication for diverse farming communities.
E.2.2: Analyze effectiveness of communication models in conveying agricultural concepts to farmers.

Comparing and Selecting Communication Models

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TOS Alignment

E.2.1: Utilize models of communication for diverse farming communities.
E.2.2: Analyze effectiveness of communication models in conveying agricultural concepts to farmers.

Communication Noise, Barriers, and Breakdown Diagnosis

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TOS Alignment

E.1.1: Apply the elements of communication process in designing effective communication strategies.
E.3.1: Apply appropriate communication strategies to address specific challenges in extension.
E.3.2: Analyze the effectiveness of different communication strategies in achieving specific extension goals.

Message Development, IEC Materials, and Pretesting

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TOS Alignment

E.3.1: Apply appropriate communication strategies to address specific challenges in extension.
E.3.2: Analyze the effectiveness of different communication strategies in achieving specific extension goals.

Extension Worker Roles and Professional Practice

Prepare you to recognize and apply the responsibilities, relationships, ethical duties, and decision rules of an agricultural extension worker.

8 lessons

Sequence of Change Agent Roles

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TOS Alignment

C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.

Factors in Change Agent Success

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TOS Alignment

C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.

Extension Methods, Techniques, and Media

Organize extension methods by purpose, audience, form, interaction, and adoption stage, then train method selection rather than memorization alone.

12 lessons

Selecting Extension Methods and Techniques

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TOS Alignment

B.2.1: Analyze the various extension methods and techniques used in different contexts.
B.2.2: Assess the effectiveness of agricultural extension methods and techniques.

Individual Extension Methods

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TOS Alignment

B.2.1: Analyze the various extension methods and techniques used in different contexts.
B.2.2: Assess the effectiveness of agricultural extension methods and techniques.

Lecture, Lecture Forum, and Group Discussion

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TOS Alignment

B.2.1: Analyze the various extension methods and techniques used in different contexts.
B.2.2: Assess the effectiveness of agricultural extension methods and techniques.

Method Demonstration

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TOS Alignment

B.2.1: Analyze the various extension methods and techniques used in different contexts.
B.2.2: Assess the effectiveness of agricultural extension methods and techniques.

Result Demonstration

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TOS Alignment

B.2.1: Analyze the various extension methods and techniques used in different contexts.
B.2.2: Assess the effectiveness of agricultural extension methods and techniques.

Extension Approaches, Models, and Delivery Systems

Compare extension approaches through their assumptions, planning control, farmer role, extension worker role, methods, strengths, limitations, and measures of success.

10 lessons

Project Approach

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TOS Alignment

B.1.1: Apply the approaches in agricultural extension.

Agricultural Technology and Innovation Attributes

Classify agricultural technologies and evaluate the attributes that shape usefulness, risk, adoption, and responsible scaling.

7 lessons

Technology Diffusion, Adoption, and Adopter Categories

Explain adoption as an individual decision and diffusion as a social process, then use models, attributes, channels, and adopter categories to design appropriate campaigns.

10 lessons

Traditional Adoption Process

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TOS Alignment

F.1.1: Apply diffusion theories and models in determining adoption patterns.
F.1.2: Analyze the stages in the diffusion and adoption processes.

Comparing Adoption Process Models

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TOS Alignment

F.1.1: Apply diffusion theories and models in determining adoption patterns.
F.1.2: Analyze the stages in the diffusion and adoption processes.

Adopter Characteristics and Campaign Targeting

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TOS Alignment

F.2.1: Explain the categories of adopters according to their characteristics.
F.2.2: Apply knowledge of adopter categories to tailor adoption campaigns to target groups.
F.2.3: Examine case studies to assess effectiveness of adopter category-based approaches in driving technology adoption.

Strategies to Effect Adoption

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TOS Alignment

F.2.2: Apply knowledge of adopter categories to tailor adoption campaigns to target groups.
F.2.3: Examine case studies to assess effectiveness of adopter category-based approaches in driving technology adoption.

Explaining Nonadoption and Responsible Scaling

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TOS Alignment

F.2.2: Apply knowledge of adopter categories to tailor adoption campaigns to target groups.
F.2.3: Examine case studies to assess effectiveness of adopter category-based approaches in driving technology adoption.

Extension Program Planning and Participatory Diagnosis

Move from community evidence to a participatory, measurable, resourced, and sustainable extension program plan.

9 lessons

Monitoring, Evaluation, and Extension Research

Build the concepts and evidence skills needed to monitor implementation, evaluate effectiveness, interpret results, and improve extension programs.

8 lessons

Monitoring Versus Evaluation

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TOS Alignment

G.2.1: Define concepts of M&E in agricultural extension programs.
G.2.2: Assess effectiveness of extension program using evaluation models and methods.

Community Organizing, Leadership, and Group Dynamics

Develop the community, leadership, organization, power, and group process foundations needed for participatory extension and collective action.

9 lessons

Meaning, Elements, and Characteristics of Community

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TOS Alignment

C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.
G.1.1: Describe key concepts and approaches associated with program planning.

Community Organizing Process and Major Components

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TOS Alignment

C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.
G.1.1: Describe key concepts and approaches associated with program planning.

Community Organization Values, Goals, and Principles

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TOS Alignment

C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.
G.1.1: Describe key concepts and approaches associated with program planning.

Roles of the Community Organizer

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TOS Alignment

C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.

Issue-Based, Project-Based, Faith-Based, and Rural Change Approaches

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TOS Alignment

B.1.1: Apply the approaches in agricultural extension.
C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.

Leadership Theories and Local Leadership Development

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TOS Alignment

C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.

Power, Conflict, Negotiation, and Mediation

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TOS Alignment

C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.

Farmer Organizations, Cooperatives, and Social Capital

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TOS Alignment

C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.

Agricultural Knowledge and Innovation Systems

Explain how knowledge, technology, institutions, policy, markets, and farmer experience interact in an agricultural innovation system.

8 lessons

Technology Transfer, Utilization, and Knowledge Flow

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TOS Alignment

C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.
F.1.2: Analyze the stages in the diffusion and adoption processes.

Research, Extension, and Farmer Linkages

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TOS Alignment

C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.

Factors Affecting Technology and Information Flow

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TOS Alignment

C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.
F.1.2: Analyze the stages in the diffusion and adoption processes.

Philippine Governance, Sustainability, and Emerging Extension Competencies

Connect legal mandates and institutional roles with sustainable, inclusive, market oriented, climate responsive, and digital extension practice.

10 lessons

Department of Agriculture, ATI, and National Coordination

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TOS Alignment

A.2.2: Describe local policies and legal mandates related to agricultural extension.
C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.
E.3.1: Apply appropriate communication strategies to address specific challenges in extension.

LGUs, SUCs, NGOs, Farmer Organizations, and Private Providers

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TOS Alignment

A.2.2: Describe local policies and legal mandates related to agricultural extension.
C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.

Philippine Agriculture Profession and Republic Act No. 12215

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TOS Alignment

A.2.2: Describe local policies and legal mandates related to agricultural extension.
C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.

Sustainable Development and Sustainable Agriculture

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TOS Alignment

C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.

Climate Smart Extension, Disaster Risk Reduction, and One Health

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TOS Alignment

C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.
E.3.1: Apply appropriate communication strategies to address specific challenges in extension.
E.3.2: Analyze the effectiveness of different communication strategies in achieving specific extension goals.

Market-Oriented Extension, Value Chains, and Agripreneurship

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TOS Alignment

B.1.1: Apply the approaches in agricultural extension.
C.1.1: Explain the primary responsibilities of an agricultural extension worker.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.

Integrated Extension Case Analysis and Final Board Review

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TOS Alignment

A.2.2: Describe local policies and legal mandates related to agricultural extension.
B.2.1: Analyze the various extension methods and techniques used in different contexts.
C.1.2: Demonstrate how the roles and functions of an agricultural extension worker are applied in particular situations.
D.1.1: Describe the key characteristics of modern agricultural technologies.
E.3.2: Analyze the effectiveness of different communication strategies in achieving specific extension goals.
F.1.2: Analyze the stages in the diffusion and adoption processes.
G.1.1: Describe key concepts and approaches associated with program planning.
G.2.1: Define concepts of M&E in agricultural extension programs.
G.2.2: Assess effectiveness of extension program using evaluation models and methods.
H.1.1: Distinguish principles of andragogy from pedagogy.

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